A Partnership That Travels
Connect your brand with automotive enthusiasts, participants, families, spectators, and communities through a one-of-a-kind moving national event.
Start a Partnership Conversation
One Event. Many Audiences.
Great Race is not confined to one venue. Each route travels through multiple communities, creating opportunities for brands to connect with participants, spectators, automotive enthusiasts, host communities, media, and digital audiences throughout the journey.
Become Part of the Experience
On-Site Presence
Connect with participants and spectators through public stops, registration, event gatherings, displays, and other experiences.
Vehicle Visibility
A traveling field of antique and vintage cars creates distinctive opportunities for brands to connect with the competition itself.
Digital Content
Daily videos, social content, event coverage, participant stories, and route storytelling extend Great Race beyond the physical event.
Participant Engagement
Reach people passionate about collector vehicles, automotive history, restoration, travel, mechanical craftsmanship, and driving.
Event Visibility
Partnership opportunities may extend across selected event materials, signage, programs, apparel, communications, and event experiences.
Custom Activation
The strongest partnerships are developed around a brand's objectives rather than forcing every organization into the same approach.
The Story Continues Beyond the Road
Great Race produces content throughout the event, including daily video, social media, automotive stories, participant features, and coverage of the communities along the route.
That gives partners opportunities to become part of the experience both on the road and online before, during, and after the event.
Built Around a Passionate Community
Great Race participants and followers share a passion for historic vehicles, mechanical craftsmanship, automotive history, travel, restoration, and keeping collector cars on the road.
The strongest partners become part of that community and experience rather than simply placing a logo beside it.
Ways to Be Part of Great Race
Detailed partnership opportunities are developed individually based on availability, brand goals, and event needs.
See Who Has Been Part of the Great Race
Great Race partnerships are built around shared audiences, authentic connections, and meaningful involvement in the event experience.
Tell Us What You Want to Accomplish.
Great Race partnerships can be developed around your audience, brand goals, and marketing initiatives. Start a conversation with our team, and we can explore the right opportunity together.
Contact Our Partnership Team