After the longest day of the Great Race – one that will see the participants travel through The Badlands, enter a new time zone and cross the Missouri River – racers will start to arrive in downtown Sioux Falls, South Dakota, at 5:45 p.m. on Friday, June 24. The venue is Phillips Avenue between 6th and 10th Streets, with live music along the Big Sioux River (just above the Falls) and dinner at the Convention and Visitors Bureau at the corner of 8th Street.
The Great Race visit marks the first time since 1996 the event has been to Sioux Falls, and a large crowd is expected downtown for the event. “The first time I was ever in Sioux Falls was in 1994 for the Great Race” director Jeff Stumb said. “There were 20,000 spectators in the streets to cheer on the racers,” he said. “I didn’t even know there were that many people in the entire state of South Dakota.” The race returned to a similar large crowd two years later in 1996, but it has taken 20 years for the event to return.